Role
Packaging Production Manager & Art Direction
Client
SmartyPants Vitamins is a premium supplement brand offering all-in-one, high-quality vitamins made with carefully sourced ingredients to support overall health and wellness for people of all ages.
Goal
With a packaging refresh in the works, I was hired to manage and execute the full rollout.
Team
Redesign Concept
Interact Brands
From crafting packaging strategies and refining color development to conducting on-site press checks and ensuring meticulous quality control, I oversee every detail of the packaging production process.
Collaborating closely with SmartyPants Vitamins’ brand managers, directors, and C-suite executives, I provide comprehensive creative leadership as a packaging production manager.
I ensure consistency across all packaging, maintaining a cohesive design system that adapts seamlessly to diverse needs while staying intuitive and functional.
Through strategic thinking, art direction, and creative direction, I bring their vibrant, engaging packaging to life, aligning it with the brand’s vision and audience expectations.
