Role
Founding Brand Designer
Client
Nudge Gum
Project
Created a complete brand identity system for a new energy and focus gum launching to market—from logo and brand system to website, packaging, and marketing templates.
Challenge
Nudge is a completely new product entering a crowded market. But more than just assets, they needed a brand that could tell a different story.
While most energy products treat caffeine as an arms race, Nudge offers something different: a small pick-me-up when you need it (a nudge, if you will 😉). With L-Theanine for focus and energy from green coffee beans, it’s about precision, not excess. The challenge was creating a brand identity that stood out in a category dominated by aggressive, high-octane aesthetics.
Process
As the founding brand designer working solo, I started with research: competitive analysis and inspiration gathering to understand the landscape and identify opportunities for differentiation.
From there, I moved through several rounds of ideation on the logo and marketing materials, developing a brand system that could scale across multiple touchpoints.
The packaging was next. I focused on a design that could nail break-through presence on shelf.
The website rounded out the system, utilizing all aspects of the brand system from graphic assets to packaging.
Working with Jamie has been a fantastic creative partnership. She guided our brand from a loose concept all the way through mood boarding, packaging, website design, and social content. Throughout the process she brought sharp instincts on brand strategy and standout execution. Jamie is incredibly easy to collaborate with, always receptive to feedback, and never short on thoughtful, fresh ideas. Her design talent elevated the entire project, and she made the process seem easy and fun. I’d recommend her to anyone looking for a designer who brings both creativity, reliability, and true partnership.
Pat Mignogna
Co-Founder
Solution
The final deliverables included:
- A complete brand system with a full suite of custom characters, icons, shapes and assets, typography, and color palette
- Comprehensive brand guidelines that serve as a roadmap for consistent brand expression
- A clean, strategic 5-page website with content strategy and UI/UX design
- Two package designs with a color system that clearly identifies both product type and flavor
- 25 sets of social and digital campaign templates to support launch and ongoing marketing
- A printed influencer mailer that brings the brand to life in physical form
Every element works together to tell Nudge's story: energy & focus, reconsidered.
Result
Nudge Gum is poised and ready for a successful launch with a complete, market-ready brand identity system. The flexible design system scales seamlessly across multiple product variants and marketing channels, differentiating Nudge in a crowded energy supplement market with a more thoughtful, measured approach to performance.
