“It’s been wonderful, Jamie! Thank you so much for everything you did to make it a success. I’m so impressed with your work, and so grateful that you approached our site with such commitment."
Sharon Crites
Chief Operating Officer
Role
User Experience Design Lead
Client
Punchpass is a leading SaaS company based in Burlington, VT. They offer a comprehensive booking solution for small and large international businesses.
Goal
Ruthless + Wellington developed a powerhouse update to the Punchpass brand that could stand out amidst the competition. I was brought in as an UX expert to bring the brand to life on their sales website.
Team
Brand Direction
Ruthless & Wellington
Development
Noble Intent
One challenge was grappling with the management of a diverse array of resources encompassing Guides, Podcasts, Client Stories, Webinars, and a Blog with content spanning various categories.
To address the challenge, we tested the various solutions in an interactive Figma prototype, covering 24 pages and page states. The design catered to five breakpoints per page, ensuring a responsive and visually consistent experience across devices.
Upon approval, I created a detailed development hand-off document was compiled, providing precise instructions on functionality, motion, responsiveness, and overall style. Close collaboration with the development team ensured a high-quality product upon launch.
