Role
Conceptual & Production Packaging Designer
Client
Seventh Generation is a leading environmentally-friendly cleaning product company. They are mission-fueled and often take public stances on social issues and have a presence in the environmental activism space.
Goal
During my tenure at Seventh Generation, I had the great opportunity to conceptualize, design, and produce an array of packages. These are a few of my favorites.
Studio
Completed this work while employed at Seventh Generation.
Period Care
Two primary display panels were presented by an external design team (1HQ) and ultimately brought in-house. I simplified the design, expanded it to the full pack, and aligned it with the Seventh Generation portfolio.
Following medical device packaging requirements, I created a content hierarchy and a design system that worked well for both pad and tampon period care types and absorbency levels.
The full-pack layout maximized each panel, allowing the consumer to learn more about the brand and product enjoyably.
The design system matched category standards and drew on consumer expectations to maximize efficiency.
Home Care
CLOCKWISE FROM TOP:
Ultra Power Plus Laundry Line
Conceptual & Production Designer
Hand Dish Line
Production Designer
Paper Towels
Conceptual & Production Designer
While at Seventh Generation, I had the opportunity to work on several packaging projects both as a production designer and a conceptual designer.
LEFT:
Hand Dish Line
Production Designer
RIGHT:
Free & Clear Laundry Line
Production Designer
Spending time on press, I ensured that each label and pouch was printed to matching designs and high standards.
TOP:
Free & Clear Laundry Line
Production Designer
BOTTOM:
Base and Ultra Power Plus Dish Line
Conceptual & Production Designer
