Role
Lead Graphic Designer
Client
Seventh Generation is a leading environmentally-friendly cleaning product company. They are mission-fueled and often take public stances on social issues and have a presence in the environmental activism space.
Goal
Reach our audience using engaging graphics while building a cohesive digital style using the new packaging as a guide.
Studio
Completed this work while employed at Seventh Generation.
Created full-page assets with thumbnail and A+ elements for Amazon product detail pages.
Collaborated directly with the software supplier to optimize the user experience of a groundbreaking new digital coupon.
Established a cohesive visual identity integrating photography style and packaging elements, ensuring a consistent and engaging design across social media, web, email, and e-commerce platforms.
