Role
Photoshoot Production
Client
Seventh Generation is a leading environmentally-friendly cleaning product company. They are mission-fueled and often take public stances on social issues and have a presence in the environmental activism space.
Goal
Reach our audience using engaging graphics while building a cohesive digital style using the new packaging as a guide.
Studio
Completed this work while employed at Seventh Generation.
Each persona would be featured in the photoshoot to make the photos feel realistic and lived-in.
Partnering with the Integrated Communications Director and the Art Director, I crafted a moodboard featuring several personas to feature in the photohoot.
