65%
Increase in newsletter signups
262%
Increase in purchase intent actions
22%
Increase in returning website visitors
Role
UX Manager, Art Director & Lead Design Stakeholder
Client
Seventh Generation is a leading environmentally-friendly cleaning product company. They are mission-fueled and often take public stances on social issues and have a presence in the environmental activism space.
Goal
Seventh Generation hired Third & Grove to design and build their new website. The top priority for the website was to gather first party data. Secondly, providing our users with a pleasing, easy to use mobile experience.
Studio
Completed this work while employed at Seventh Generation.
I provided key direction and process management throoughout the entire project lifecycle.
- Multiple design review sessions with TAG’s Creative Director and Art Director, implementing design changes prior to internal review.
- Each internal design review meeting with project stakeholders, capturing and consolidating points to push the project forward.
- Each external design review meeting and steered all client-side comments and questions.
Process Ownership:
Provided key input on schedule/timeline for design deliverables and developed review and feedback processes which were utilized throughout the project.
These processes ensured that client-side feedback was not holding up delivery.
