“Jamie was able to take my vision and create a professional and much more user-friendly website! … I’ve already gotten positive feedback from folks who have navigated my new site!”
Alice Norris
Owner
Role
User Experience Lead, Creative Director
Client
Blooming Babies offers bespoke lactation consultations both in-person and virtually as well as breast pump ordering and educational classes.
Goal
While their business was strong, Blooming Babies felt their online presence didn’t match the high quality services.
The redesign process began with a thorough discovery phase, leading to a refined content strategy.
In collaboration with the client, I streamlined content into a user-friendly information architecture.
Design choices centered around leveraging the limited existing brand assets, using the logo and colors to create a fully branded site.
The client expressed resounding satisfaction with the redesigned website, emphasizing the positive impact of both a professional look and improved functionality.
