Spreading Awareness in a Time of Crisis

Seventh Generation

Role

Senior Digital Designer

Client

Seventh Generation

Goal

The COVID-19 social media campaigns were designed to deliver clear, empathetic, and action-driven messaging that promoted safety, community support, and public health awareness during the pandemic.

With a strong visual identity and concise, impactful content, these campaigns built trust, encouraged engagement, and provided timely guidance when people needed it most.

I took full ownership of the campaign’s creative direction and execution. While hunkered down at home in the early days of the pandemic, I developed the visual identity, designed every asset, and delivered high-quality, on-brand content—ensuring these critical messages reached the audience with clarity and impact.

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