Role
Lead Graphic Designer
Client
Seventh Generation is a leading environmentally-friendly cleaning product company. They are mission-fueled and often take public stances on social issues and have a presence in the environmental activism space.
Goal
Reach our audience using engaging graphics while building a cohesive digital style using the new packaging as a guide.
Studio
Completed this work while employed at Seventh Generation.
To ensure consistency across the campaign, we opted for specific background colors and brightened the colors from the original packaging. The result was an assertive and captivating brand identity that effectively captured the attention of the target audience.
We employed a winning combination of hand-drawn illustrations and plant drawings to underscore the organic cotton and natural qualities of the product.
