Role
Senior Digital Designer
Client
Seventh Generation
Goal
The campaign aimed to cut through the confusion of a high-stakes election held during a global pandemic, by delivering clear, accessible, and trustworthy information.
Team
Art Direction
Alaina Kunkle
The campaign empowered voters with the tools they needed to confidently cast their ballots—whether from home or in person—while prioritizing safety and accuracy.
Amidst an election season filled with misinformation, uncertainty, and logistical challenges, this campaign provided essential, easy-to-find guidance on how to vote safely and effectively.
From mail-in voting instructions to polling location resources, the content was designed to reduce stress, build voter confidence, and ensure every voice had the opportunity to be heard at the ballot box.
